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The Steak 'n Shake partnership offers Bitcoin rewards for customers purchasing the "Bitcoin Burger".
Bitcoin reward company Fold Holdings (FLD) partners with Steak ‘n Shake to launch a promotion allowing customers to receive 5 USD in Bitcoin when purchasing a Bitcoin Burger or Bitcoin Meal. Users just need to visit bitcoinmealdeal.com, upload their receipt, and redeem the code through the Fold app to receive their reward.
Fold's CEO, Will Reeves, stated that this is a step forward in the goal of making Bitcoin a part of daily life. Steak 'n Shake also drew attention by printing the Bitcoin symbol on their burgers.
Fold allows users to receive cashback in Bitcoin when shopping at brands like Amazon and has recently launched a Bitcoin cashback Visa card. The company has listed through a merger with FTAC Emerald Acquisition Corp, currently has a market capitalization of nearly 200 million USD and holds approximately 1,500 BTC in reserves.