According to IT House’s report on October 10, analysis agency CCS Insight made a prediction today that the field of generative AI may face a reality check next year. It believes that as the "hype surrounding AI technology itself gradually weakens", "the cost of running AI continues to rise" and the calls for "regulating AI" increase, the AI industry may be cold in the future and technological development will gradually show signs of slowing down. CCS Insight's main prediction for 2024 is that generative AI will "be poured cold water on" in 2024, as the costs and risks associated with AI technology will "replace the hype surrounding the technology." Ben Wood, chief analyst at CCS Insight, said: "Everyone is talking about generative artificial intelligence now, including Google, Amazon, Qualcomm and Meta. We are very supportive of artificial intelligence and think it will have a huge impact on the economy. We think it will have a huge impact on the economy." will have a significant impact on society as a whole, seeing it as a boon to productivity. But the hype around generative AI this year in 2023 is simply so huge that we think AI is overhyped and the technology will need to overcome many hurdles to push it to market."