Company ‎$NOW aims to double subscription revenue from a projected $15.7 billion in 2026 to $30 billion by 2030 (compound annual growth ~18%)



CEO: “$30 billion is the conservative scenario. The board didn’t allow me to present my true forecasts”

Subscription revenue growth path (doubling every 3 years):
• 2019 = $3.3 billion
• 2020 = $4.3 billion
• 2021 = $5.6 billion
• 2022 = $6.9 billion
• 2023 = $8.7 billion
• 2024 = $10.6 billion
• 2026 = $15.7 billion (guidance)
• 2030 = $30 billion (the announced goal)

For those interested, this is the presentation the company shared at its 2026 Financial Analyst Day (the day before yesterday)
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