HTE Launch on Hedera With Cashtree & Mars Labs

HTE’s Hedera Cashtree launch has officially begun on the Hedera network, and right now it’s bringing together over 20 million users from established apps into a unified Web3 rewards ecosystem. The platform actually integrates three major applications – Cashtree with 20+ million users, Mars Labs with 2+ million users, and also Berryfox – creating what’s being called the largest Web3 rewards ecosystem ever deployed on Hedera’s infrastructure.

Today, @HederaToEarn (HTE) announced its imminent launch on the network, onboarding three existing apps that account for 20M+ users into the new HTE rewards ecosystem on @Hedera pic.twitter.com/qB8R0MvMdS

— Hedera Foundation (@HederaFndn) July 15, 2025

Today, @HederaToEarn (HTE) announced its imminent launch on the network, onboarding three existing apps that account for 20M+ users into the new HTE rewards ecosystem on @Hedera pic.twitter.com/qB8R0MvMdS

Alice Kim, Director of BD, TradFi & APAC at Hedera Foundation, stated:

“Hedera To Earn is going straight to hyper-scale with an army of real users, proven utility, and a launch that will make Hedera on-chain more rewarding than ever.”

“Hedera To Earn is going straight to hyper-scale with an army of real users, proven utility, and a launch that will make Hedera on-chain more rewarding than ever.”## HTE’s Debut Sparks Web3 Rewards Boom Across Hedera and Metaverse

Source: HederaThe HTE Hedera Cashtree launch represents a significant milestone for Hedera partnerships, as the platform bypasses traditional onboarding methods. The Web3 rewards ecosystem connects Cashtree Hedera users with Mars Labs metaverse participants through a unified token economy – even allowing seamless cross-platform functionality.

User Engagement Across Three Platforms – Source: HederaCashtree serves as Indonesia’s mobile advertising powerhouse with over 20 million users and partnerships with 1,000+ brands. The platform is expanding globally through Google Play, powered by the HTE ecosystem and introducing new Web3 reward mechanics.

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Mars Labs metaverse brings its gaming-focused community of 2+ million users through Bibble, where Cashtree Hedera users can actually earn HTE tokens by creating content and participating in virtual events within the broader Web3 rewards ecosystem.

Play-to-earn games give players ownership of the items they earn as they play — assets with real-world value. – Source: HederaPlay-to-earn games give players ownership of the items they earn as they play — assets with real-world value. – Source: HederaThe unified $HTE token serves as the economic engine across all platforms, while each project maintains its own native token. This approach creates network effects where activity on one platform adds value to the entire Web3 rewards ecosystem.

Berryfox is an idle playing-to-earn game driven by NFTs on the Mars Labs metaverse part, where the participants mine Ruby Stones on planets. The game will use the infrastructure of Hedera to enable smooth experiences when Cashtree Hedera users migrate to Web3 gaming.

Hedera On-Chain Growth Cycle – Source: HederaHedera On-Chain Growth Cycle – Source: HederaHedera Cashtree is another launch of HTE, which shows how well-established applications may add blockchain capabilities without having to make users face heavy user experiences. The platform presents a functional blueprint of mainstream integration since it has more than 24 million users that are likely to acquire partnerships in Hedera via these integrated applications.

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