Points System: A New Strategy for the Project Party to Attract Users

Recently, an increasing number of blockchain projects have begun to launch point systems to encourage users to actively participate and improve retention rates. This is widely regarded as an effective user acquisition strategy, especially before token airdrops. For users, not only is there the potential to gain rewards, but they can also receive corresponding incentives based on their contributions.

However, when designing and implementing a points system, it is necessary to balance incentives with economic sustainability. A reasonable points model and strategy are crucial to ensuring the short-term and medium-term sustainability of the system.

Here is an overview of 20 projects that launched points or rewards programs:

Blast

Blast is a Layer2 network launched by the founder of a well-known NFT trading platform, supported by several notable investment institutions. The yields provided by Blast come from ETH staking and on-chain U.S. Treasury bonds. As of now, the total locked value of Blast is 11.67 billion USD, with nearly 90,000 participating users.

Users can earn points through the following methods:

• Deposit ETH, USDC, Tether, stETH, WETH, DAI
• Invite others to participate

A certain NFT trading platform

The platform launched the third season airdrop coinciding with the announcement of Blast, which will continue until May 2024. 50% of the rewards will be distributed to platform token holders, and the other 50% will be distributed to community members.

Users can earn points through the following ways:

• Deposit platform tokens
• Bidding, listing, and lending NFTs

Manta Network

Manta Network is a modular L2 protocol. According to the official website, users can earn Manta token rewards by depositing tokens on Manta Network, and this activity will end in January 2024.

Users can earn points through the following methods:

• Cross-chain operations
• Invite others

EigenLayer

EigenLayer is an Ethereum restaking protocol that has introduced restaking points to measure user contributions.

Users can earn points through the following methods:

• Re-staking liquid staking tokens for Ethereum

ether.fi

ether.fi is a liquid staking platform that allows users to mint eETH to earn ETH staking rewards, platform points, and EigenLayer points.

Users can earn points in the following ways:

• Stake ETH to mint eETH

A Web3 Social Platform

The platform once sparked a SociaFi craze and plans to release version 2 in the spring of 2024.

Users can earn points through the following methods:

• Invite others
• Platform Interaction

Scallop

Scallop is a lending protocol on the Sui network, which will launch an airdrop points system in early January 2024.

Users can earn points in the following ways:

• Participate in platform lending ( over 100 dollars to qualify for air drop )
• Activity and Participation

Grass

Grass is a decentralized incentive network scraping network, which has currently launched a referral program and points activity.

Users can earn points in the following ways:

• Download and Use
• Recommend others ( to earn 20% of the points of the referred user )
• Secondary recommendation ( receives 10% of the points from secondary recommendation users )

A Web3 Wallet

The wallet has recently launched a points program, allowing Ethereum network users to earn points.

Users can earn points through the following methods:

• Import from other wallets
• Perform exchanges and cross-chain operations within the wallet
• Invite others

A certain NFT market

The platform is the largest NFT trading market on the Solana network, with a dedicated rewards center.

Users can earn points through the following methods:

• Daily Login
• Set Username
• Launch NFT
• Bid to purchase NFT

Sleepless AI

Sleepless AI is a Web3+AI companion gaming platform that allocates 1% of the total token supply for the initial airdrop.

Users can earn points through the following methods:

• Daily Sign-In
• Participate in voting and auction activities

Zeta Markets

Zeta Markets is a DeFi derivatives protocol based on Solana, which launched the Z-Score points system.

Users can earn points through the following methods:

• Trade on the platform
• Participate in the 24-hour profit and loss ranking

marginfi

marginfi is a lending protocol on the Solana ecosystem, which has launched the mrgn points campaign.

Users can earn points through the following methods:

• Deposit
• Lending
• Recommend others

Tensor

Tensor is an NFT trading platform on the Solana ecosystem, and the points activity has now reached the third season.

Users can earn points through the following methods:

• Launch NFT
• Recommend others

mint.fun

mint.fun is an NFT minting aggregator that recently ended the fundrop event.

Users can earn points in the following ways:

• Hold!fundrop Pass
• Mint on the Base network! fundrop Finale ID

Philand

Philand is a visual on-chain identity platform that allows users to build virtual land through on-chain activities.

Users can earn points in the following ways:

• Claim EXP
• Build virtual land

Orbiter Finance

Orbiter Finance is a Layer 2 cross-Rollup bridge that introduces O-Points to track user contributions.

Users can earn points in the following ways:

• Conduct cross-chain transactions
• Participate in platform activity tasks

Shell Protocol

Shell Protocol is the DeFi hub on Arbitrum, and the SHELL token generation event is about to launch.

Users can earn points in the following ways:

• Encapsulated Toucan NFT
• Provide liquidity
• Wrapped Token

Reiki

Reiki is an AI-native application creation assetization platform.

Users can earn points in the following ways:

• Daily Sign-In
• Complete platform tasks

Dmail

Dmail is a privacy email system.

Users can earn points in the following ways:

• Send Email
• Invite others
• Subscribe to related services

Over Protocol

Over Protocol is a lightweight node protocol for Layer 1 blockchain.

Users can earn points in the following ways:

• Download the wallet to participate in the daily reward activity
• Complete various platform tasks