Real estate companies are leading the trends in adopting Bitcoin, with around 15% of companies reinvesting their profits into acquisitions. They are followed by the hospitality, funding, and software sectors, with allocation rates ranging from 8% to 10% of their profits. Even fitness centers, painting companies, roofing companies, and non-profit religious organizations have gotten on board with this movement.

Private companies quietly accumulated 84,000 Bitcoin during 2025, representing about a quarter of the total holdings of institutional fund managers and corporate treasury funds. This accumulation occurs as the media primarily focuses on prominent treasury companies rather than the adoption of traditional companies.

Sam Baker, a research analyst at River, attributes this growth to improved accounting standards for Bitcoin, regulatory clarity, and increasing institutional acceptance. The strong bullish market, which pushed Bitcoin to $124,450, created ideal conditions for widespread adoption among traditional companies. Three-quarters of River's clients have 50 or fewer employees.

Small businesses show a faster adoption of Bitcoin compared to large companies due to their committee-based decision-making processes. Baker explains that small companies face fewer barriers, while large companies tend to follow established norms and avoid potential controversy. This explains why fewer companies in the S&P 500 hold Bitcoin reserves, despite the personal convictions of their CEO or CFO.