Smith & Wesson Brands has just reported their financial results. Quite interesting. Net sales reached $87.3 million. Adjusted EBITDA $8.5 million. Exceeding internal expectations. But revenue fell slightly compared to last year.

Surprisingly, handgun shipments surged by 40%. Meanwhile, retail demand in the industry is not very strong. The average selling price fell by 5.5%. This may be due to many promotions.

Shipments to sporting goods stores have risen dramatically. However, NICS background checks have actually fallen. A bit strange. Long guns are also not selling. Down 26.5%.

The new product is selling well. Contributing 39.1% to sales. The new Shield X pistol has just been launched. It seems to be well received. Many more new products are on the way.

They have a new academy in Tennessee. It's very spacious. There is a special shooting range. They offer courses for various groups. Free for institutional clients. Good for branding.

Forward projection? Sales will rise. But still below last year. Gross margin stable. Operating expenses will increase. For the new Academy and promotions.

So that's it. The situation is mixed up. But Smith & Wesson seems to still be holding on.