What Is Hooked Protocol (HOOK) and How Does Its Dual-Token Model Work?

Hooked Protocol’s core logic of incentivizing Web3 learning through gamification

Hooked Protocol revolutionizes Web3 education through its innovative gamification approach. By combining immersive learning experiences with real-world blockchain applications, the platform incentivizes users to engage with and understand cryptocurrency concepts. The core logic behind this system is the seamless integration of education and rewards, where participants earn HOOK tokens for completing educational activities. This approach has proven highly effective, as evidenced by the platform’s impressive growth to over 2 million monthly active users.

The gamification strategy employed by Hooked Protocol is multifaceted, incorporating elements such as:

These features not only make learning more engaging but also provide practical exposure to Web3 concepts. Furthermore, Hooked Protocol’s use of short-form video content caters to modern learning preferences, enhancing information retention and user engagement. The platform’s success in incentivizing Web3 learning is further demonstrated by its weekly reward structure, where the top 1,500 participants share a prize pool of 20,000 USDT, creating a competitive and motivating environment for continuous learning and participation in the crypto ecosystem.

Dual-token model with HOOK and HPT tokens for ecosystem governance and rewards

Hooked Protocol has implemented an innovative dual-token model to drive ecosystem growth and user engagement. The primary token, HOOK, serves as the governance token, reflecting the overall value of the Hooked ecosystem. HOOK holders can participate in critical decision-making processes, shaping the protocol’s future development. Additionally, HOOK is used for certain in-app purchases, with these tokens being burned to reduce overall supply and potentially increase scarcity.

Complementing HOOK is the Hooked Gold Token (HGT), an in-ecosystem utility token. HGT facilitates various transactions within the platform, such as rewards for completing learning tasks or participating in gamified experiences. This dual-token approach allows for a separation of governance and utility functions, potentially leading to more efficient ecosystem management.

The effectiveness of this model is evident in Hooked Protocol’s user growth:

These figures demonstrate the platform’s success in attracting and retaining users through its learn-to-earn model and gamified educational experiences. By leveraging both HOOK and HGT, Hooked Protocol has created a balanced ecosystem that incentivizes participation while maintaining governance integrity.

Strong backing from major players like Binance and Sequoia Capital

In 2025, the cryptocurrency landscape is witnessing a significant shift as major players like gate and Sequoia Capital throw their weight behind top crypto venture capital firms. This strong backing is reshaping the investment landscape, with a focus on key areas such as decentralized finance (DeFi), blockchain infrastructure, and non-fungible tokens (NFTs). The impact of this support is evident in the substantial capital deployment, as illustrated by the following data:

This influx of capital from established players is not only providing financial backing but also strategic mentorship to emerging projects. The confidence shown by these major investors is a testament to the long-term potential of the crypto sector. For instance, gate’s $2 billion strategic financing round demonstrates a strong belief in the future of cryptocurrency exchanges and related infrastructure. Similarly, Andreessen Horowitz’s multi-billion dollar fund dedicated to crypto investments signals a robust commitment to fostering innovation in the space.

Roadmap progress towards building Web3 infrastructure and DApps

Hooked Protocol has made significant strides in building Web3 infrastructure and decentralized applications (DApps). The project’s roadmap outlines ambitious goals for expanding Web3 AI capabilities, developing a multi-application ecosystem, and integrating DeFi wallets by the end of 2023. These efforts are aimed at fostering massive blockchain adoption and community-driven growth.

The protocol’s first product, “Wild Cash,” has already demonstrated impressive traction, boasting over 2 million monthly active users. This gamified learning platform exemplifies Hooked’s commitment to educating and onboarding Web2 users into the Web3 space. The success of Wild Cash serves as a proof of concept for Hooked’s approach to user acquisition and engagement.

To illustrate Hooked’s progress, we can compare its key metrics:

The project’s focus on AI-driven features, as evidenced by the recent dFusion 2.0 upgrade, underscores its commitment to leveraging cutting-edge technology in its Web3 infrastructure. By combining educational elements with practical blockchain applications, Hooked Protocol is positioning itself as a key player in bridging the gap between Web2 and Web3 users, ultimately working towards its vision of onboarding billions into the decentralized ecosystem.