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Don't remind me again today

Zumiez surprises with a jump in second-quarter revenues for 2025. $214.3 million. Not bad. Their app seems to be the star of the show, blending physical and digital as if nothing 📱.



Gross margin at 35.5%. Operating barely breathes at 0.1%. Still in the red, but less than expected. $0.06 per share in losses. Not something to celebrate, but not something to cry about either.

North America is on fire 🔥. 4.2% growth. Back to school was crazy. 13% up at the start of the third quarter. Incredible.

Europe... well, that's another story 🌍. Complicated over there.

The Zumiez app is like a magician. It connects stores and online. Customers come and go between channels. Online orders, local pickup. Pure magic 🛍️.

For the third quarter, Zumiez is aiming high. Between $232 and $237 million. Growth of 5.5% to 7.5%. Ambitious, isn't it?

They keep betting big. Merchandising, customer experience. All while the world spins crazily 🌕. We'll see what happens.
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