🔥 A major exchange recently issued a strict order: all employees are strictly forbidden from engaging in token launches or promotions. Anyone who uses official content to mislead or scam users will be immediately distanced by the company.

The incident started in a rather bizarre way—a bunch of people in the market were taking screenshots of official tweets or cherry-picking words from executives’ speeches, then repackaging them as “official hints” to pump new tokens. The platform couldn’t take it anymore and made their stance clear: anything we say could be misinterpreted, but we can’t just stay silent out of fear of being misunderstood. Continuing to innovate is what matters, but there’s zero tolerance for clout-chasing.

This farce actually exposes a deeper issue—what kind of meme coins can survive?

Look at the Chinese meme coins these days—how many are just clinging to the latest trends or repackaging old Web2 jokes? Truly vibrant projects are like that “vulgar penguin”—first going viral in Web2 purely because of its unique charm, with the community going wild making memes, and only then did it naturally transition into Web3. Its consensus wasn’t crafted by the project team; it was spread by users, one meme at a time.

To put it plainly, the soul of memes lies in the community. Those coins that rely on “word picking” for quick hype? When the bubble bursts, nothing will be left. Only genuinely active, consensus-driven communities have a shot at surviving the bear market and making it to the next bull run.

What should regular players do?

Remember the old saying: DYOR (Do Your Own Research). Don’t just ape in because someone retweeted something—check the project’s background, browse community discussions, and verify contract security. Trust official announcements for information; market sentiment is just a reference—stay sharp and you won’t end up holding the bag.

Investing is risky. That’s not just a polite disclaimer, it’s the truth.