Meme coins (such as $DOGE, $SHIB, these longstanding projects, and the recently popular $BinanceLife) play a quite interesting role in the crypto market.

**The Thermometer of the Market**

You'll find that Meme coins often lead the way in the early stages of a bull market or when risk appetite rebounds, serving as a leading indicator. Capital flows generally follow a pattern: Meme coins rise first, then profits rotate into mainstream altcoins, cycle after cycle.

**Why Do These Coins Get Popular?**

Simply put, the value of Meme coins comes from collective consensus. It’s not about how advanced the technology is or how practical, but about community culture, viral storytelling, and members’ sense of belonging. Once it ignites on social media, the FOMO effect kicks in—everyone fears missing out, and a buying frenzy ensues.

**The Puppies Case on the Ethereum Chain**

Looking at the Puppies project on Ethereum really illustrates the point. It’s clearly positioned as a community-driven, cute pet-themed cryptocurrency, with growth entirely dependent on community activities and marketing. The community creates content around "cute pets" culture and even plans to establish dog shelters, which gives dog lovers a strong sense of belonging.

A key turning point came from celebrity influence. Elon Musk repeatedly posted related content on X saying "I love puppies," and his mother also shared and interacted with it. Endorsement from a big influencer directly ignited the hype. Although Puppies’ circulating market cap isn’t large, it perfectly demonstrates how Meme coins can leverage community storytelling and social media buzz to create a short-term value hotspot—this is the essence of the Meme coin game.