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Meta's metaverse division is undergoing a large-scale personnel adjustment, with 1,500 employees facing layoffs. Behind this round of layoffs, there seems to be a deeper issue—the decision to rebrand may not have had the desired effect.
From Facebook to Meta, this name change carried Zuckerberg's grand vision for the future. However, the market's response has been quite lukewarm. The concept of the metaverse has fallen from the hype peak to the trough, and the hundreds of billions of dollars invested do not seem to have yielded the expected returns. In this context, large-scale layoffs have become an inevitable adjustment.
Some may ask, what other names could be changed to save the situation? Honestly, renaming may not be effective. The key lies in whether the product itself can truly meet user needs, rather than relying on a new brand label. The current focus, I fear, is that Meta needs to reassess its metaverse strategy rather than obsess over the name.