With the same cost, double the returns—this is the secret to retaining users. To improve customer stickiness, exchanges need to make users feel that they are getting value for their money. Investment and returns should be proportional; only then will users continue to support. Your costs remain unchanged, but the platform's services, rewards, and benefits are increasing, which is what makes users feel it is "worth it." This logic is especially important in the trading field—who can offer more benefits under the same trading volume will win long-term trust from users. Ultimately, you get what you put in, but smart platforms understand to multiply rather than add in this formula.