Some projects seem to be struggling with their core positioning and operational direction. The real question is whether current leadership understands what it takes to scale in this space. If you're building an affiliate or partnership program, you need people who actually get the market—not just names on a roster. Weak execution on partnerships usually points to deeper issues with team composition and strategic thinking. This is the kind of reality check the space needs more of: honest feedback about whether teams have the talent and vision to deliver.