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, the company’s retail operations, Prime Video streaming division, and human resources functions.
When compared to Amazon’s previous major restructuring effort, which resulted in approximately 27,000 position eliminations in 2022, the current initiative exceeds that previous benchmark. The subsequent phase of this restructuring, anticipated to involve a similar magnitude to the October 2025 reduction, could commence as soon as early February 2026, according to sources familiar with the company’s internal planning.
Tracing the Restructuring Timeline: From October 2025 to Present
The current workforce optimization strategy emerged in stages. The first wave, executed in October 2025, addressed roughly half of the total 30,000 corporate positions targeted for elimination. This phased approach allows Amazon to systematically manage the organizational transition across its sprawling corporate infrastructure.
Each phase of the reduction follows a similar operational scope, suggesting a methodical implementation strategy rather than an abrupt mass layoff. The company’s decision to structure the announcements across multiple periods reflects considerations for both operational continuity and organizational change management.
Automation and Culture: The Real Drivers Behind Amazon’s Workforce Shift
CEO Andy Jassy has characterized the motivation behind these workforce reductions in nuanced terms. While initial public commentary attributed the earlier October 2025 reductions to artificial intelligence advancement and enhanced operational efficiency, Jassy later clarified that the underlying impetus extends beyond technological displacement or short-term financial constraints.
According to the CEO, the fundamental objective centers on organizational simplification—specifically eliminating hierarchical layers and procedural redundancies that impede decision-making velocity. Jassy further indicated during early 2025 discussions that Amazon’s corporate personnel base would naturally contract over time as artificial intelligence capabilities assume responsibility for routine administrative and analytical functions.
The company recognizes that AI-enabled automation can significantly reduce the human effort required for software development, code generation, and repetitive operational workflows. This technological shift creates opportunities for organizations to right-size their management structures while reallocating remaining human talent to higher-value strategic activities.
Industry Momentum: Why Tech Giants Are Embracing AI-Driven Workforce Optimization
Amazon’s 30,000-position reduction initiative reflects a broader industry-wide pattern. Across the technology sector, companies are systematically deploying artificial intelligence tools to streamline operations and reduce overhead costs. Software code generation through AI, automation of data processing tasks, and intelligent handling of routine business processes have become standard optimization levers for enterprise operations.
The competitive dynamics within the technology industry suggest that many organizations view workforce optimization through strategic automation as both a defensive necessity and a competitive advantage mechanism. As more companies embrace AI-driven operational models, those that delay such transitions risk falling behind in efficiency metrics and cost structure competitiveness.
Amazon’s comprehensive 30,000-worker restructuring represents the company’s strategic bet that this transformation will ultimately enhance organizational agility while simultaneously maintaining or improving service delivery capacity through intelligent automation and streamlined decision-making architectures.