The ten archetypes of crypto influencers: An insider's guide to the KOL factions

Anyone who spends more time in the crypto sphere quickly notices a recurring phenomenon: Influencers in this space can be surprisingly consistently categorized into behavioral groups. These KOL factions not only shape the community’s mood but also influence countless traders’ decisions. Let me shed light on these ten archetypes.

The Madness Faction: Always in Panic Mode

The first category thrives on extreme volatility – not just of the market, but especially of their own statements. Today, a representative of this group predicts Ethereum could fall to 800, tomorrow they announce Bitcoin could drop to 30,000. Their daily posts seem written by someone who just had a sleepless night. The characteristic feature: absolute certainty in every thesis, combined with complete amnesia regarding the last prediction. This KOL faction lives on the adrenaline rush of forecasting, not on accuracy.

The Eternal Decline Prophets

The second faction operates on a simple principle: there’s always one last crash. And another. And yet another after that. No matter how many times the market has already fallen, no matter how much buyers have already stepped in – these KOL representatives always find a new reason why “the big crash scenario” is imminent. They’re not just bearish; they’ve made the decline faction their identity.

The Cool-and-Stylish Faction: Tweets as Art

These influencers use their social media channels as stages for their aesthetic ambitions. They constantly quote their older, clever tweets and ask the community afterward: “Am I not cool? Wasn’t that prophetic?” Their skill isn’t in market analysis but in self-presentation. The interesting part: the community often responds with admiration, even though their actual trading signals are limited.

The Real-Time Commentator Faction: The Market’s Spokesperson

These KOL types are basically the live ticker of feelings. Bitcoin drops three points? Immediately a tweet about the crash. Bitcoin moves sideways by three points? A post about impressive stability. Then the price drops from three to one point – and they write that Bitcoin might recover soon. If the recovery doesn’t happen? New thesis: the recovery attempt was weak, the market remains bearish. This faction comments so much that, statistically, they will eventually be right about something.

The Trend-Riders: Chart Patterns as Crystal Balls

This KOL faction includes technical analysis enthusiasts. When prices fall, they see sell signals everywhere and warn of further lows at 55,000. When prices rise, the same person enthusiastically explains why the uptrend will go to 70,000. The fascinating part: they provide plausible, chart-backed arguments for both scenarios. Their methodology is consistent – only the direction changes with the wind.

The Hedge-Your-Bets Faction: Always in Safety Mode

These influencers have developed a different strategy: they constantly warn of risks during rallies and reassure during crashes. “Watch out, a correction might come soon” is their mantra during rising prices. During falling prices, they calm: “Panic doesn’t help, recovery is coming.” No matter what happens, this KOL faction can later claim they warned of risks or encouraged courage. It’s a clever hedging tactic.

The Cult Gurus: Secret Knowledge Instead of Transparency

The mysterious faction speaks a language no one fully understands – at least not on first read. They refer to “insider information,” proprietary theories about market movements, and claim to see the truth from a divine perspective. The interesting part: they often interrupt their sentences mid-statement, saying followers should understand the rest of the logic themselves – revealing too much would be harmful. This aura of secrecy creates an exclusive vibe.

The Chart Warriors: 24/7 in Battle Mode

This KOL faction lives for 4-hour and 2-hour charts. They analyze gold crosses and death crosses with military precision. Somewhere in the charts, a new “battlefield” emerges daily, to be conquered. These traders aren’t just analysts – they see themselves as warriors in the market, needing to win every technical battle. The reality: even the best chart techniques can’t outsmart human psychology.

The Soul Seekers: Existential Questions as Content

These influencers find their voice in emotional questions. “What do I do if I keep losing money?” or “What if my girlfriend runs off with someone else while I hold my coins?” They address the existential fears of their followers, creating an emotional bond. This faction understands that crypto isn’t just technology – it’s also psychology and hope.

The Perpetual Winners: The Unattainable Gods

The tenth faction needs little explanation: they always make profits, their signals are always correct, and they seem favored by the market. They are too well-known for critical discussions, their mistakes rarely documented. This group remains mysterious – whether through deliberate deception or genuine luck, that’s up for debate.

The Art of Seeing Through These KOL Factions

Reading this classification of the crypto KOL world makes it clear: each of these factions caters to a psychological need within the community. The Madness faction embodies our fear, the Profit faction our hope, the Cult Gurus the mystery we seek. Truly successful investors are those who recognize all these archetypes, understand their patterns, and don’t fall into their emotional traps – a skill far rarer than any of these KOL factions themselves.