Hollywood star power boosts organic children's snack maker Once Upon a Farm ( OFRM.US ) IPO priced at $18

K-LinePoet · 2026-02-06T09:48:06+00:00

Once Upon a Farm, founded by Jennifer Garner, specializes in organic children's snacks. Recently, it raised $198 million at an offering price of $18, with a market capitalization of $811 million. The company's current revenue and net loss data indicate growth potential. It plans to go public on the New York Stock Exchange, facing a market environment with tepid performance from consumer companies.

K-LinePoet

2026-02-06 09:48:06

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Organic children’s snack manufacturer Once Upon a Farm (OFRM.US), co-founded by Hollywood actress Jennifer Garner, raised $198 million by issuing 11 million shares at $18 per share (midpoint of the $17 to $19 offering range), with 31% of the shares being existing shareholder transfers. Based on this pricing, the company’s fully diluted market capitalization reaches $811 million.

The company primarily produces organic refrigerated foods for infants and toddlers. Its core product lines include cold-pressed pouch foods, as well as oatmeal bars, dried snacks, and frozen meals, aimed at providing consumers with convenient, portable meal options. Its products are distributed through retail stores and online channels, currently available in over 3,200 stores, with online sales accounting for 40% of total sales.

Documents show that for the nine months ending September 30 last year, Once Upon a Farm generated $176.7 million in revenue, with a net loss of $39.8 million; for the same period in 2024, revenue was $107.6 million, with a net loss of $11.6 million. The gross margin for the first nine months of 2025 was 40%, down from 42% in the same period last year.

The filings indicate that pouch products contributed the majority of net sales. The company’s products are available in refrigerated sections of over 2,800 brick-and-mortar stores, including Walmart (WMT.US), Target (TGT.US), Whole Foods under Amazon (AMZN.US), and Kroger (KR.US).

Once Upon a Farm plans to go public on the New York Stock Exchange under the ticker symbol “OFRM.” Goldman Sachs, J.P. Morgan, Bank of America Securities, William Blair, Barclays, Evercore ISI, Deutsche Bank, Oppenheimer, and TD Cowen are serving as joint bookrunners for the offering.

In recent years, consumer-facing companies have shown relatively muted performance in IPOs. Data indicates that companies in this sector raised $17.4 billion in the U.S. stock exchanges in 2021, but total funding since then has been approximately $15.6 billion. Since their IPOs, Cava Group (CAVA.US) and YAMAFIN Sports (AS.US) have seen significant stock price increases, while Webtoon Entertainment (WBTN.US) has performed poorly.

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