Hasbro (NASDAQ:HAS) Surprises With Strong Q4 CY2025

Hasbro (NASDAQ:HAS) Surprises With Strong Q4 CY2025

Anthony Lee

Tue, February 10, 2026 at 8:42 PM GMT+9 5 min read

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Toy and entertainment company Hasbro (NASDAQ:HAS) announced better-than-expected revenue in Q4 CY2025, with sales up 31.3% year on year to $1.45 billion. Its non-GAAP profit of $1.51 per share was 59.3% above analysts’ consensus estimates.

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Hasbro (HAS) Q4 CY2025 Highlights:

**Revenue:** $1.45 billion vs analyst estimates of $1.26 billion (31.3% year-on-year growth, 14.4% beat)

**Adjusted EPS:** $1.51 vs analyst estimates of $0.95 (59.3% beat)

**Adjusted EBITDA:** $372.2 million vs analyst estimates of $267.2 million (25.7% margin, 39.3% beat)

**EBITDA guidance for the upcoming financial year 2026** is $1.43 billion at the midpoint, above analyst estimates of $1.31 billion

**Operating Margin:** 20.6%, up from 5.4% in the same quarter last year

**Free Cash Flow Margin:** 24.4%, up from 18.9% in the same quarter last year

**Market Capitalization:** $13.58 billion

“I am proud of the results our team delivered in 2025 and the success of our Playing to Win strategy,” said Chris Cocks, Chief Executive Officer of Hasbro.

Company Overview

Credited with the creation of toys such as Mr. Potato Head and the Rubik’s Cube, Hasbro (NASDAQ:HAS) is a global entertainment company offering a diverse range of toys, games, and multimedia experiences for children and families.

Revenue Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can have short-term success, but a top-tier one grows for years. Hasbro’s demand was weak over the last five years as its sales fell at a 3% annual rate. This was below our standards and is a sign of poor business quality.

Hasbro Quarterly Revenue

Long-term growth is the most important, but within consumer discretionary, product cycles are short and revenue can be hit-driven due to rapidly changing trends and consumer preferences. Hasbro’s annualized revenue declines of 3.1% over the last two years align with its five-year trend, suggesting its demand has consistently shrunk.

Hasbro Year-On-Year Revenue Growth

We can dig further into the company’s revenue dynamics by analyzing its three most important segments: Consumer Products, Entertainment, and Wizards & Digital Gaming, which are 43.6%, 55.3%, and 1.1% of revenue. Over the last two years, Hasbro’s Entertainment revenue (content) averaged 4,671% year-on-year growth while its Consumer Products (toys, games, apparel) and Wizards & Digital Gaming (Wizards of the Coast) revenues averaged 24.5% and 95.4% declines.

Hasbro Quarterly Revenue by Segment

This quarter, Hasbro reported wonderful year-on-year revenue growth of 31.3%, and its $1.45 billion of revenue exceeded Wall Street’s estimates by 14.4%.

Story Continues  

Looking ahead, sell-side analysts expect revenue to remain flat over the next 12 months. Although this projection implies its newer products and services will catalyze better top-line performance, it is still below the sector average.

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Operating Margin

Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.

Hasbro’s operating margin has been trending down over the last 12 months and averaged 7.9% over the last two years. The company’s profitability was mediocre for a consumer discretionary business and shows it couldn’t pass its higher operating expenses onto its customers.

Hasbro Trailing 12-Month Operating Margin (GAAP)

In Q4, Hasbro generated an operating margin profit margin of 20.6%, up 15.1 percentage points year on year. This increase was a welcome development and shows it was more efficient.

Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Hasbro’s EPS grew at a weak 8.1% compounded annual growth rate over the last five years. On the bright side, this performance was better than its 3% annualized revenue declines and tells us management adapted its cost structure in response to a challenging demand environment.

Hasbro Trailing 12-Month EPS (Non-GAAP)

In Q4, Hasbro reported adjusted EPS of $1.51, up from $0.46 in the same quarter last year. This print easily cleared analysts’ estimates, and shareholders should be content with the results. Over the next 12 months, Wall Street expects Hasbro’s full-year EPS of $5.53 to shrink by 4.2%.

Key Takeaways from Hasbro’s Q4 Results

It was good to see Hasbro beat analysts’ EPS expectations this quarter. We were also excited its EBITDA outperformed Wall Street’s estimates by a wide margin. Zooming out, we think this was a good print with some key areas of upside. The stock remained flat at $97.35 immediately after reporting.

Hasbro put up rock-solid earnings, but one quarter doesn’t necessarily make the stock a buy. Let’s see if this is a good investment. The latest quarter does matter, but not nearly as much as longer-term fundamentals and valuation, when deciding if the stock is a buy. We cover that in our actionable full research report which you can read here, it’s free.

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