Ping An 84 Diamond Model Story Su Hui Zhu: Lighting Up Ten Thousand Families' Protection with "Diamond" Perseverance

At Ping An Life, agents who achieve the “Diamond” standard for consecutive months are not ordinary—they are the backbone of high-performing teams. Su Huizhu, with her 95 consecutive months of persistence, redefines the time scale of “excellence.” Her story is not only about sustained performance but also about a mother’s journey into the industry driven by love and maintained by responsibility.

From joining the insurance industry to “pave the way” for her daughter, to becoming a respected “Protection Advocate” within her team, Su Huizhu always views insurance as a “companionship” profession. She says, “What clients entrust is not just a policy, but peace of mind for the future.” We spoke with her to explore the motivation behind her work, her service methodology, and her resilience across cycles.

Driven by love, committed by responsibility

This image may be AI-generated.

In 2015, Su Huizhu’s daughter graduated from university and developed an interest in the insurance industry. To “pave the way” for her daughter, she decided to join Ping An Life herself. “Initially, I didn’t set a goal to become a Diamond; I just wanted to try it out,” she admits.

However, this maternal determination gradually helped her develop a deep recognition of the value of insurance through repeated service experiences. The motivation behind her 95 months of achieving the Diamond standard was never performance pressure but “extreme professional recognition” and “self-discipline.” To her, selling insurance is not just a transaction but “providing protection for families.” Every policy signed is helping a family guard against future financial risks.

She has faced bottlenecks but credits her “empty cup” mindset as the key to overcoming lows. “I review previous client records, revisit those who supported me from the start, and approach learning with a zero-based mindset.” She shared that during a hospitalization of a health insurance client, she visited as if family, assisted with claims, and provided companionship, which moved the client to say, “Even family can’t do this.” Being needed and trusted became her greatest motivation to persist.

This journey of continuous achievement has also led to personal growth. “Discipline has become ingrained,” she laughs. From fearing rejection to reflecting on failures, from being confined to her family circle to engaging with outstanding professionals across industries, her horizons and thinking levels have expanded. More gratifyingly, her daughter has been inspired by her perseverance and has become a “second-generation protector,” continuing her passion for insurance.

Service as companionship, trust built through details

Su Huizhu dislikes calling insurance sales “pushing,” preferring to see it as “long-term service” or “companionship.” She believes many life insurance contracts are long-term commitments, especially whole life policies, which often last as long as the insured’s life. Even term insurance provides vital risk protection during its coverage period. “Clients buy peace of mind for the future—a process that’s ‘worry-free, time-saving, and cost-effective.’”

In her view, high-quality service isn’t complicated; the key is “whether you truly care about the client.” She shared a typical case: a rural single mother with a child, who injured her tailbone during home construction, called her immediately. Su Huizhu guided her to call emergency services, stayed overnight in the hospital to care for her, and accompanied her through claims and recovery. “The client later told me, this insurance isn’t just a cold contract; it’s like family.”

She is also attentive to subtle client needs. Once, she saw a single woman post “No money again” on social media and jokingly commented, “Looks like we can start with financial habits and plan together.” She then privately messaged her, helped review her expenses, guided her to set financial goals, and proposed a “self-discipline challenge”: save 500 yuan monthly for five months as the first step in insurance planning. The woman not only developed good spending habits but also recommended her colleagues: “If you want insurance, go to this sister. She won’t nag you but will help clarify your needs.”

Su Huizhu says that while referrals aren’t her strongest suit, she always believes: “As long as you’re sincere, clients can feel it.”

A replicable team culture and future growth

As a senior team member, Su Huizhu emphasizes a “replicable and inheritable” team culture. She believes that achieving Diamond isn’t just a personal honor but a work standard that can be learned and passed on. She often shares cases during new employee meetings, helping them break down goals and adjust their mindset, making sure everyone understands “they’re not fighting alone.”

For goal management, she relies on simple tools—work logs and client files. “A good memory isn’t as reliable as a good notebook.” She breaks down quarterly goals into monthly, weekly, and daily tasks, tracking progress to ensure execution. When visiting clients, she preps questions in advance, using intelligent tools like AskBob to prepare solutions, enhancing professionalism and communication efficiency.

Facing digital transformation, she envisions future agents should develop four core abilities: deep empathy, personalized service, systematic knowledge, and technological empowerment. She actively learns to use tools like DeepSeek, and creates content on video platforms and social media as a consultant, building her personal professional brand.

For colleagues racing toward the “Diamond” goal, she offers a simple yet wise piece of advice: “Put down the Diamond, focus on activity volume. As long as you do the right activities with high quality, sales will naturally follow.”

Su Huizhu’s “Diamond Path” is a long-term journey rooted in love and responsibility. She sees insurance as companionship and service as trust-building. Her story reflects not only a high-performing agent’s professionalism but also a mother, a supporter, and a lifelong learner.

Against the backdrop of the insurance industry’s pursuit of high-quality development, Su Huizhu’s nearly eight years of persistence prove that true professionalism stems from a deep understanding of client needs; true excellence comes from a long-term belief in service value. Her professional legacy with her daughter also hints that the seeds of insurance will continue to grow for generations in the soil of trust and responsibility.

Note:

1. The individuals mentioned are insurance agents; the cases are for illustrative purposes only.