Maggiano’s raises portion sizes in Chili’s-style value play

Maggiano’s Little Italy is increasing pasta and protein portion sizes and adding new dishes to its Family Style menu without raising prices to boost consumer value perception. This move is part of parent company Brinker International’s strategy to replicate Chili’s successful turnaround at Maggiano’s, despite the latter’s smaller size and family-focused dining making rapid traffic gains less likely. The effort aims to stabilize sales and return the brand to its fundamental strengths of generous, shareable portions.