Meta Launches ‘Creator Fast Track’ to Attract Influencers from TikTok and YouTube

FomoAnxiety · 2026-03-18T23:17:15+00:00

Meta has launched the Creator Fast Track program to attract TikTok and YouTube creators to Facebook, offering monthly payments and increased visibility. Creators with 100,000+ followers can earn up to $3,000 monthly, aiding their transition to the platform.

FomoAnxiety

2026-03-18 23:17:15

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Social media giant Meta META -0.93% ▼ announced a new program on Wednesday that’s designed to attract popular creators from TikTok and YouTube to Facebook. The program, called Creator Fast Track, offers guaranteed monthly payments along with increased visibility on the platform. Creators who have at least 100,000 followers on Instagram, TikTok, or YouTube GOOGL -0.84% ▼ can earn $1,000 per month, while those with more than one million followers can receive $3,000 per month.

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According to Facebook’s vice president of product for creators, Yair Livne, many creators find it difficult or intimidating to start posting on a new platform, and the program is meant to make that transition easier. Although the guaranteed payments only last for three months, creators who join the program will also gain long-term benefits. For instance, they will be able to use Facebook’s Content Monetization program and will continue receiving extra distribution for their posts going forward.

To qualify, creators must post at least 15 Reels on Facebook within a 30-day period and spread those posts across at least 10 different days. The videos do not need to be exclusive to Facebook, but they must be original content created by the user, including content generated with AI tools. At the same time, Meta is trying to strengthen Facebook’s position among online creators. The company said it paid nearly $3 billion to creators in 2025, which was a 35% increase from the year before, with about 60% of those payments going to Reels.

What Is the Price Target for Meta?

Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 40 Buys, five Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $861.02 per share implies 39.3% upside potential.

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