Xibei's Operating Difficulties Expected to Ease! Billionaire with 9.5 Billion Net Worth Steps In, Fellow Townsman Jia Guolong Takes Stake

Kua Technology, March 16 — Recently, Xibei Catering’s business registration change has attracted attention. According to Tianyancha’s business information, on March 10, Inner Mongolia Xibei Catering Group Co., Ltd. underwent a business registration change, adding Lin Lairong as a shareholder. The registered capital increased from approximately 102 million RMB to about 104 million RMB.

It is reported that Xibei Catering was established in October 2017. The legal representative is Jia Guolong. Its business scope includes catering services, food production, online food sales, and restaurant management.

Shareholder information shows that the company is currently jointly held by Beijing Xibei Enterprise Management Co., Ltd., Jia Guolong, and the newly added shareholder Lin Lairong.

Public records indicate that Lin Lairong is from Bayannur, Inner Mongolia, and is a fellow hometown of Jia Guolong. As the founder of Zhongxing Group and the actual controller of Dazhong Mining, he ranked on the Hurun Global Rich List in 2025 with a wealth of 9.5 billion RMB.

On March 5, 2026, the Hurun Research Institute released the “2026 Hurun Global Rich List,” where Lin Lairong and his wife An Sumei ranked 1,166th with a wealth of 28 billion RMB.

This shareholder and capital change comes at a time when Xibei Catering is deeply embroiled in operational difficulties.

In early March, Xibei officially issued a notice clarifying the scope of personnel affected by salary delays, covering almost all middle and lower management positions such as city managers, store managers, and head chefs, involving many employees.

Meanwhile, Xibei stores are undergoing large-scale personnel restructuring: many apprentices and service staff employed through labor outsourcing are being directly dismissed without compensation.

Previously, Xibei had launched a large-scale store closure campaign, shutting down 102 stores nationwide at once, accounting for about 30% of its total stores, affecting around 4,000 employees’ placements. The recent salary adjustments and staff layoffs are follow-up measures after the store closures.

Notably, the actual management of Xibei is now fully handled by Dong Junyi. An insider revealed that although the company has not officially announced Jia Guolong’s resignation as CEO, Dong Junyi has been presiding over daily management as CEO.

Since taking office, Dong Junyi has introduced several measures, including salary cuts for store management, clarifying store managers’ responsibility for loss reduction, and canceling the original “arena-style” management mode. The core goal is to help Xibei escape its operational difficulties.

It is understood that Xibei’s operational troubles began in September 2025. After disputes related to pre-made dishes with Luo Yonghao erupted, all stores under its brand fell into a state of comprehensive loss.

As of January 2026, Xibei’s cumulative losses exceeded 500 million RMB, with a maximum daily revenue decline of 3 million RMB.

Additionally, high rent in key commercial areas and rising labor costs have further increased the company’s operational pressure, ultimately prompting a series of downsizing and restructuring measures.