Pop Mart small home appliance products have begun large-scale stockpiling.

LightningPacketLoss · 2026-03-25T09:32:39+00:00

On March 25, during Pop Mart's earnings call, Chairman and CEO Wang Ning stated that the company will launch derivative small home appliances centered on IP in April and sell them on e-commerce platforms such as JD.com.It is understood that Pop Mart's small home appliances core manufacturing enterprise is NewBorun Technology, and the cooperation model between the two parties is primarily OEM production. Currently, product categories cover electric kettles, coffee makers, electric toothbrushes, hair dryers, and other products. The company is currently in the stage of large-scale inventory preparation, with target market planning potentially prioritizing domestic market first before overseas expansion. (Bluewhalenews）

LightningPacketLoss

2026-03-25 09:32:39

On March 25th, during Pop Mart’s earnings call, Chairman and CEO Wang Ning stated that they will launch IP-centric derivative small home appliances in April, which will be sold on e-commerce platforms such as JD.com.

It is reported that the core OEM manufacturer for Pop Mart’s small appliances is Xinbao Co., Ltd. The cooperation mainly follows an OEM model, producing products such as electric kettles, coffee machines, electric toothbrushes, and hair dryers. Currently, they have entered a large-scale inventory preparation stage, with the target market initially focused on domestic sales before expanding overseas. (Blue Whale News)

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