361 Degrees 2025 total revenue increased 11% year-over-year to 11.1 billion yuan, with annual dividend of 31.7 HK cents per share

Gelonghui March 24 — 361 Degrees announced its audited full-year results for the year ending December 31, 2025. Total revenue increased by 11% year-over-year to 11.1 billion yuan, with children’s brand business revenue up 10% YoY to 2.6 billion yuan, and e-commerce revenue up 26% YoY to 3.3 billion yuan; net profit attributable to equity holders rose 14% YoY to 1.3 billion yuan. Operating cash flow increased by 1067% YoY to 800 million yuan. The company declared an annual dividend of HKD 0.317 per share, maintaining a full-year payout ratio of 45%.

The company consistently focuses on consumer-centric retail innovation, with 127 super stores completed, reaching the milestone of a hundred stores; overseas flagship stores in Kuala Lumpur, Malaysia, and the first overseas super store in Cambodia have been completed, significantly enhancing brand presence in overseas markets. The company adheres to a direct-to-consumer e-commerce strategy, expanding new retail business through e-commerce channels, collaborating with Meituan Flash Purchase, Meituan Group Buying, Taobao Flash Purchase, and JD.com Sec-Delivery to capture new consumption scenarios, enabling online and offline integration.

Looking ahead to 2026, 361 Degrees will continue to deepen its brand positioning of professionalism, youthfulness, and internationalization, building a more dynamic and resilient business ecosystem, promoting high-quality development of China’s sports industry, and achieving value accumulation and continuous breakthroughs on a broader global stage.