LABUBU Becomes 首个 Billion-Level Trendy Toy IP, Pop Mart Revenue Exceeds 3 Billion Yuan in 2025

Note: The title mixes Chinese and English. Here's a fully English translation:

LABUBI Becomes First 10-Billion-Level Trendy Toy IP, Pop Mart Revenue Breaks 30 Billion Yuan in 2025

WealthCoffee · 2026-03-25T11:16:43+00:00

Pop Mart Chairman Wang Ning stated that 2025 will be the company's fastest-growing year, with revenue reaching 37.12 billion yuan, a year-over-year increase of 184.7%, a significant rise in net profit, and multiple IPs achieving remarkable success, resulting in a diversified product portfolio.

WealthCoffee

2026-03-25 11:16:43

Abstract generation in progress

Caixin “This year, we are like a rookie race car driver suddenly thrown into the F1 circuit. We hope 2026 will be a year for the race car to go into the pit stop for maintenance, refueling, and tire changes.” On March 29, Wang Ning, Chairman and CEO of Pop Mart (09992.HK), stated at the earnings conference that 2025 is the fastest-growing year in Pop Mart’s history, including revenue, profit, employee numbers, store growth, and the influence of IP, all reaching unprecedented levels.

The 2025 financial report shows that Pop Mart’s revenue reached 37.12 billion yuan, a year-on-year increase of 184.7%. Adjusted net profit was 13.08 billion yuan, up 284.5% year-on-year. LABUBU’s THE MONSTERS series became a global hit, turning into a world-class IP, with revenue reaching 14.16 billion yuan, a 365.7% increase. The company has six IPs with annual revenue exceeding 2 billion yuan and 17 IPs with annual revenue over 100 million yuan, forming a layered product matrix.

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