Williams-Sonoma’s GreenRow opens flagship store in SoHo

NodeGuardian · 2026-03-25T21:15:52+00:00

Williams-Sonoma's GreenRow has opened its first flagship store in SoHo, NYC, featuring sustainable furnishings. The grand opening supports the New York Botanical Garden, highlighting the brand's dedication to environmental and social causes.

NodeGuardian

2026-03-25 21:15:52

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Williams-Sonoma’s sustainably-focused home brand, GreenRow, has launched its first brick-and-mortar flagship store in New York City’s SoHo neighborhood. The store, located at 47 Howard Street, is designed to offer an immersive, home-like experience showcasing GreenRow’s sustainable furnishings across various categories. A portion of sales from the grand opening weekend will benefit the New York Botanical Garden, emphasizing the brand’s commitment to environmental and social initiatives.

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