Xiaomi's new generation SU7 starts at 219,900 yuan, Lei Jun: The surge in memory costs under pressure, aiming to demonstrate sufficient sincerity to car owners

MaticHoleFiller · 2026-03-25T22:19:01+00:00

The all-new 2026 SU7 was officially launched at Xiaomi's Spring New Product Event, with the standard version priced at 219,900 yuan, the Pro version at 249,900 yuan, and the Max version at 303,900 yuan. Lei Jun stated that the pricing faced significant pressure, mainly due to rising costs of memory and materials, and the goal was to show sincerity to car owners.

MaticHoleFiller

2026-03-25 22:19:01

Abstract generation in progress

Special Topic: Talking with Lei Jun About the New Generation SU7

Sina Technology, March 19 — The 2026 New Generation SU7 Xiaomi Spring New Product Launch Event was held.

On site, Xiaomi Group founder Lei Jun officially announced the prices for the new generation SU7: Standard Edition priced at 219,900 yuan; Pro Edition priced at 249,900 yuan; Max Edition priced at 303,900 yuan.

He stated, “Honestly, this (pricing) puts a lot of pressure on us, especially with the skyrocketing memory prices. Because our smart configuration is particularly high, and with the rising costs of various materials, we set the price at 219,900 yuan to show enough sincerity to all car owners.”

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