Bank wealth management products are also hard to sell? Recently, several products have failed to be issued.

Recently, the bank wealth management market has frequently encountered the phenomenon of product issuance “failing.”

On March 19, Huaxia Wealth announced that the “Huaxia Wealth Shared Fixed Income Wealth Management Product No. 37” was not established due to the total amount raised not reaching the lower limit of the issuance scale stipulated in the product prospectus.

According to statistics from Tonghuashun, in March, Huaxia Wealth had a total of 6 products that were not established, namely “Huaxia Wealth Shared Fixed Income Wealth Management Product No. 37,” “Fixed Income Debt Type Closed-End Wealth Management Product No. 1317,” “Fixed Income Pure Debt Type Closed-End Wealth Management Product No. 354,” “Yue’anxin Fixed Income Pure Debt Type Closed-End Wealth Management Product No. 83,” “Fixed Income Debt Type Closed-End Wealth Management Product No. 1381,” and “Fixed Income Debt Type Closed-End Wealth Management Product No. 1002.”

The official website of Guangdong Nanyue Bank shows that a closed-end net value-type wealth management product it issued on February 24 also did not get established by the end of the fundraising period on March 2 due to the scale not reaching the lower limit.

On February 2, Su Yin Wealth announced that the “Su Yin Wealth Hengyuan 1-Year Open-End 36th Period ZU (Automatic Redemption)” had no actual fundraising, and the share was not established. However, the non-establishment of this share did not affect the normal investment operation of other shares of the wealth management product.

According to data from Puyin Standard, in February 2026, the total number of newly issued wealth management products in the market reached 2018, a decrease of 522 compared to the previous month. Among them, there were 397 open-end products with an average performance benchmark of 1.85%; and 1621 closed-end products with an average performance benchmark of 2.35%. During the same period, wealth management companies issued 1518 new products, a decrease of 376 compared to the previous month, accounting for 75.22% of the total issuance in the market.

Puyin Standard’s analysis indicated that the failure of wealth management product fundraising usually has several major reasons: first, poor market sentiment and unfavorable issuance environment; second, some institutions facing sales difficulties for products that were previously laid out in bulk due to changes in market conditions; third, the past performance of similar established products affecting investors’ judgment on newly issued products.

According to monitoring data from Puyin Standard, the yield in the bank wealth management market showed a significant decline in February. The annualized yield of cash management products was 1.28%, a slight decline compared to the previous month. The annualized yield of pure debt products was 2.30%, and the annualized yield of “Fixed Income +” products was 1.68%. The weighted average annualized yield across the market was 1.70%, a decrease of 192 basis points.

In addition, since the beginning of this year, the bank wealth management market has experienced a “downward trend” in performance benchmarks. According to statistics from Tonghuashun, as of March 24, 2023, 2023 bank wealth management products have adjusted their performance benchmarks this year.