Polymarket and Parti.com have reached a strategic partnership to launch the first live prediction market.

Odaily Planet Daily News: Polymarket and Parti.com have announced a strategic partnership to launch the first product that integrates real-time prediction markets into a live-streaming experience. Starting immediately, streamers and their audiences can directly discover, follow, and trade Polymarket prediction markets within the Parti.com platform, without leaving it.

With this integration, content creators can search all markets provided by Polymarket’s infrastructure and “pin” the selected markets to appear above the live chat window, enabling viewers to immediately participate in market trading related to the stream’s discussion topics. The partnership also introduces an Earn Program, through which creators can receive a share of the trading fees generated by their audiences in the pinned markets.

In addition, the two sides will also collaborate around “Boutique Culture Markets” for hot events in the live-streaming ecosystem, expanding prediction markets to cultural hot topics on digital platforms, and the related markets have already started going live.

Brian Gallagher, founder and CEO of Parti, said that prediction markets are not only financial tools, but also a new form of media, and that combining live-stream culture with Polymarket is the next wave of media. Matthew Modabber, Chief Marketing Officer of Polymarket, said that live streaming is a natural extension of Polymarket’s mission to build a real-time global information layer for events, and that the two sides are bringing markets into the settings and audiences that shape real-time narratives.