France’s banking giant BPCE is launching crypto trading for 2 million retail customers, allowing direct buying and selling of $BTC , Ethereum, Solana, and USDC within its banking apps. This move integrates digital assets into traditional finance, signaling growing institutional adoption in Europe. BPCE’s vast user base and €1.3 trillion assets highlight the scale and potential impact of this service. The rollout starts in December, marking a major step for crypto accessibility in mainstream banking.

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