Micron's making a strategic pivot that's worth noting. The memory chip giant is pulling back from the consumer side of things—think your typical PC and smartphone memory—and doubling down on AI-powered enterprise infrastructure instead.

This shift mirrors what we're seeing across the semiconductor landscape. As AI workloads explode, data centers are hungry for specialized memory solutions that can handle massive parallel processing. Consumer devices? They're becoming commoditized. But enterprise AI servers running complex models? That's where the margin expansion lives.

The timing makes sense too. With major cloud providers racing to build out AI capacity and inference workloads scaling up, demand for high-bandwidth memory is outpacing traditional DRAM by a wide margin. Micron's essentially chasing where the money's flowing—from retail shelves to server racks.