MrBeast applies for a license for a cryptocurrency banking app — What could happen?

Jimmy Donaldson, 27 years old, the founder of the YouTube channel MrBeast — one of the channels with the largest number of subscribers with over 446 million — has just filed a trademark application to develop a banking platform. This project will also include payment methods using cryptocurrency.

This move marks MrBeast's shift from the entertainment sector to blockchain technology-based financial services. If successful, he could become the first influencer to launch a mainstream bank brand in the United States.

MrBeast targets cryptocurrency banks

MrBeast has officially entered the cryptocurrency market after filing for a trademark for his private investment platform.

According to records from the United States Patent and Trademark Office (USPTO), he filed for the trademark “MrBeast Financial” on October 13.

This new project is expected to provide a variety of online banking services. Records indicate that the services will include issuing credit and debit cards, processing payments with cryptocurrencies, facilitating cryptocurrency exchanges through decentralized platforms, along with many other investment services.

If approved, MrBeast Financial will become the first large-scale banking project led by a social media influencer in the United States.

According to the USPTO's standard review process, this trademark will undergo an initial examination around the middle of 2026. The final decision is expected to be made before the end of next year.

Challenges from the 10 million USD cryptocurrency scandal

This is not the first time MrBeast, whether in a positive or negative light, has participated in the cryptocurrency space. Last October, he was caught up in a scandal after cryptocurrency investigator SomaXBT revealed that he had made over 10 million USD by endorsing low-cap tokens.

The investigation revealed that MrBeast had participated in several initial DEX offerings (IDO), making substantial profits as the token prices surged. However, after he withdrew, most of these projects lost over 90% of their value and were quickly identified as pump-and-dump schemes.

One of the most notable examples is the SuperFarm token ($SUPER), which started in March 2021 and is backed by influencer Elliot Trades. According to SomaXBT, MrBeast invested $100,000 in the project and received 1 million $SUPER tokens. Shortly after he joined, the value of the token skyrocketed.

In a separate investigation, Loock Advising alleged that this YouTuber made at least 23 million USD from insider trading related to rug pull incidents.

MrBeast's recent profile shows that he is preparing to formalize his role in the financial sector, after many years of experimenting with cryptocurrency.

Whether MrBeast Financial becomes a legitimate banking platform or just another experiment led by an influencer, its success will test the ability of digital creators to expand their influence from the entertainment sector into the financial sector.

Mr. Teacher