Pump.fun expands beyond the memecoin wave – What will the future of PUMP look like?

Pump.fun, a leading launchpad platform on Solana known for sparking the memecoin craze, is expanding its operations to welcome utility token launches. Information about this advancement has driven the platform's native token PUMP to increase by over 7% in the last 24 hours, reaching 0.0046 USD at the time of writing.

Pump.fun targets utility tokens after raising 850 million USD from memecoin projects

According to Pump.fun, thousands of startups have experimented with tokenization on their platform since the early days. Some of these projects have reached valuations of hundreds of millions, even several billion USD.

However, the company candidly admits that the tokenization craze also reveals underlying structural issues: liquidity gaps, unsustainable token models… all of which hinder the long-term sustainability of the project.

Currently, with the newly updated framework, Pump.fun asserts that it has addressed these challenges, helping projects launch utility tokens to operate smoothly and avoid falling into the “traps” of the past.

“Utility token projects always hold the potential for explosive growth. The formation of on-chain capital for technology products is the key factor for crypto to break through from the start, and they will continue to lead for many years to come,” a project based on Solana explained.

Pump.fun emphasizes that the enhanced infrastructure directly addresses the persistent “pain points” of new crypto groups, from accessibility, liquidity, communication to the onboarding process.

By lowering these barriers, the company hopes to encourage high-potential startups to step onto the blockchain, thereby increasing value for the entire ecosystem.

“The goal of Pump.fun is to create a wealth effect right within its ecosystem by tokenizing the most potential opportunities in the world,” the company asserts.

With this shift, Pump.fun is sending a clear message: not only stopping at the roots of memecoin, the platform is striving to position itself as a reliable player in the broader landscape of the decentralized startup economy.

This move comes amid increasing competition among launchpads, particularly from Binance Smart Chain-based rivals like FourmMeme. At the same time, a sharp decline in memecoin trading volume since the beginning of 2025 has put pressure on platforms that focused solely on speculative token launches to diversify their strategies.

In addition, Pump.fun is dealing with a series of recent controversies, including rug-pull incidents and abuse of the live streaming feature. In response, the company has undertaken a restructuring of operations, increased oversight, and modified community features to restore trust from both developers and users.

Accumulated revenue of Pump.Fun | Source: DeFiLlamaDespite these challenges, Pump.fun has maintained impressive business performance. The platform announced that since its launch in January 2024, it has generated over 800 million USD in revenue.

SN_Nour