The Web3 live streaming sector welcomes new opportunities

A well-known token launch platform has restarted its live streaming feature, which may bring new development opportunities to the Web3 live streaming sector. As a pioneer in this field, the platform had previously innovatively combined token issuance and trading with live streaming, attracting significant attention. However, due to content control issues, the live streaming function was forced to be suspended.

After nearly a year of silence, the platform has reactivated its live streaming feature, once again validating the important position of live streaming in the Web3 ecosystem. This not only broadens the development space for the industry but also provides a valuable window period for other participants. During this time, emerging platforms like Sidekick have rapidly risen, completing the ecological cold start and issuing tokens.

It is worth noting that a differentiated competitive landscape is emerging among the main participants. Established platforms rely on their core business—token issuance—viewing live streaming as a channel for issuer-fan interaction. In contrast, emerging platforms are leveraging the live streaming technology and user growth experience accumulated during the Web2 era to create a diversified Web3 entertainment live streaming platform.

This differentiated competition is reflected in the tone of the content: the former's live streaming content mainly serves token issuance and may be more inclined towards emotional and sensational elements; the latter focuses more on the richness of the content itself, covering diverse themes such as investment research, blockchain games, online tutorials, and more.

From the perspective of the evolution of content platforms, the transition from text and images to video and live streaming is a natural development process. Traditional live streaming platforms often struggle to meet the specific needs of the cryptocurrency community, such as high compliance requirements and difficulties in monetization. Currently, cryptocurrency enthusiasts primarily gather on social media platforms that focus on text and images, and the market still lacks a dedicated video content platform aimed at Web3 users.

The potential of the Web3 live streaming track is immense, capable of accommodating multiple differentiated platforms to develop together. Just as e-commerce live streaming and comprehensive social live streaming platforms coexisted in the Web2 era, the Web3 live streaming field is also forming a diversified ecosystem. With the addition of more participants and innovations, this track is expected to become another important gathering place for Web3 users after social media.