What is ADX: Understanding the Average Directional Index in Technical Analysis

AdEx's Position and Significance

In 2017, AdEx Network launched AdEx (ADX), aiming to address transparency and fraud issues in digital advertising.

As an innovative web3 marketing platform, AdEx plays a crucial role in the advertising sector, particularly for web3 advertisers.

As of 2025, AdEx has become an essential asset in the blockchain advertising ecosystem, offering a transparent, fraud-protected ad-buying experience for web3 advertisers. This report will analyze its technical architecture, market performance, and future potential.

Origins and Development History

Birth Background

AdEx was created by the AdEx Network team in 2017 to solve issues of transparency and fraud in digital advertising. It emerged during the blockchain technology boom, aiming to revolutionize the advertising industry by providing a transparent and fraud-protected ad-buying experience.

AdEx's launch brought new possibilities to web3 advertisers and the broader digital advertising industry.

Important Milestones

• 2017: AdEx launched, introducing blockchain technology to digital advertising.
• 2020: Major upgrade introducing enhanced features for web3 advertisers.
• 2025: Continued growth in adoption by web3 advertisers, pushing price to new highs.

With support from its community and development team, AdEx continues to optimize its technology, security, and real-world applications in the web3 advertising space.

How Does AdEx Work?

Decentralized Control

AdEx operates on a decentralized network of computers (nodes) worldwide, free from control by traditional advertising intermediaries. These nodes collaborate to validate transactions, ensuring system transparency and attack resistance, empowering users with greater autonomy and enhancing network resilience.

Blockchain Core

AdEx's blockchain is a public, immutable digital ledger that records every transaction. Transactions are grouped into blocks and linked through cryptographic hashes, forming a secure chain. Anyone can view the records, establishing trust without intermediaries.

Ensuring Fairness

AdEx uses a consensus mechanism to validate transactions and prevent fraudulent activities such as double-spending. Participants maintain network security through various activities and receive ADX tokens as rewards.

Secure Transactions

AdEx uses public-private key encryption technology to protect transactions:

• Private keys (like secret passwords) are used to sign transactions
• Public keys (like account numbers) are used to verify ownership

This mechanism ensures fund security while maintaining transaction privacy. AdEx's focus on transparency in the advertising process adds an extra layer of security for advertisers and publishers.

AdEx (ADX) Market Performance

Circulation Overview

As of November 20, 2025, AdEx's circulating supply is 147,900,000 tokens, with a total supply of 150,000,000. The maximum supply is also capped at 150,000,000 ADX tokens.

Price Volatility

ADX reached its all-time high of $3.49 on January 9, 2018, likely driven by the overall cryptocurrency market bull run during that period.

Its lowest price was $0.03511504, recorded on March 13, 2020, possibly due to the global market crash triggered by the COVID-19 pandemic.

These fluctuations reflect market sentiment, adoption trends, and external factors impacting the cryptocurrency space.

Click to view the current ADX market price

On-Chain Metrics

• Daily Transaction Volume: $82,061.67 (indicating network activity)
• Active Addresses: 4,581 (reflecting user engagement)

AdEx Ecosystem Applications and Partnerships

Core Use Cases

AdEx's ecosystem supports various applications:

• Web3 Marketing: AdEx platform, providing transparent and fraud-protected ad-buying experience.
• Programmatic Advertising: AdEx Network, enabling efficient and targeted ad placement.

Strategic Collaborations

AdEx has established partnerships with web3 advertisers and crypto projects, enhancing its market influence. These partnerships provide a solid foundation for AdEx's ecosystem expansion.

Controversies and Challenges

AdEx faces the following challenges:

• Technical Issues: Scaling the platform to meet increasing demand
• Regulatory Risks: Potential advertising regulations in the crypto space
• Competitive Pressure: Emergence of other blockchain-based advertising platforms

These issues have sparked discussions within the community and market, driving continuous innovation for AdEx.

AdEx Community and Social Media Atmosphere

Fan Enthusiasm

AdEx's community is vibrant, with growing adoption among web3 advertisers. On X platform, related posts and hashtags (like #AdEx) frequently trend, with monthly post volumes reaching thousands. New features and partnerships ignite community enthusiasm.

Social Media Sentiment

Sentiment on X shows a mix of opinions:

• Supporters praise AdEx's transparency and fraud protection, considering it a "revolution in web3 advertising".
• Critics focus on adoption challenges and competition from traditional ad platforms.

Recent trends indicate generally positive sentiment during bull markets.

Hot Topics

X users actively discuss AdEx's potential impact on web3 marketing, advertiser adoption, and integration with other blockchain projects, showcasing its transformative potential while also highlighting obstacles to mainstream adoption.

More Information Sources for AdEx

• Official Website: Visit AdEx official website for features, use cases, and latest updates.
• Whitepaper: AdEx whitepaper details its technical architecture, goals, and vision.
• X Updates: On X platform, AdEx uses @AdEx_Network handle, as of November 20, 2025 has followers in thousands, posts cover technology updates, community events, partnership news, generating significant engagement.

AdEx Future Roadmap

• 2026: Launch enhanced targeting capabilities, improving ad efficiency and ROI
• Ecosystem Goal: Support integration with major web3 platforms and dApps
• Long-term Vision: Become the standard for decentralized advertising in the web3 space

How to Participate in AdEx?

1. Purchase Channels: Buy ADX on Gate.com
2. Storage Solutions: Use secure wallets recommended by AdEx for storing ADX tokens
3. Participate in Governance: Join community discussions and decisions through AdEx's governance platform
4. Build on the Ecosystem: Visit AdEx's developer documentation to integrate or build on the platform

Summary

AdEx is redefining web3 advertising through blockchain technology, offering transparency, fraud protection, and efficient ad placement. Its active community, rich resources, and strong market performance make it stand out in the cryptocurrency realm. Despite facing challenges like adoption and competition, AdEx's innovative spirit and clear roadmap position it as a key player in the future of decentralized advertising. Whether you're a newcomer or a seasoned player, AdEx is worth watching and participating in.

FAQ

What is the meaning of ADX?

ADX stands for Average Directional Index. It's a technical indicator that measures the strength of a price trend, regardless of its direction. Higher ADX values indicate stronger trends.

What is ADX in crypto?

ADX in crypto is a technical indicator that measures trend strength, ranging from 0 to 100. Values below 20 suggest a weak trend, while higher values indicate stronger market trends.

What is a good ADX indicator?

ADX values above 20 indicate strong trends, useful across all timeframes for measuring trend strength.

What is the purpose of ADX?

ADX (Average Directional Index) measures trend strength in markets. It helps traders identify if a trend exists and how strong it is, with higher values indicating stronger trends.