In the Web3 era, projects continually face bottlenecks in reaching users and driving engagement. Subhub serves as the “direct wallet notification” solution, acting as a bridge between project teams, creators, and users. Here is a concise overview of its features, value proposition, and current market status.
Subhub is a messaging and marketing platform purpose-built for blockchain projects, leveraging wallet addresses as its core. According to official sources, Subhub enables Wallet-to-Wallet & DID push messaging, RSS auto-forwarding, AI-driven user segmentation, cross-chain and multi-blockchain integration, and gas-free messaging.
Unlike traditional community tools (Discord, Telegram, X), Subhub connects directly through wallets and precisely targets token holder/user addresses. This significantly reduces missed notifications and boosts engagement rates.
In the Web2 world, tools like email, push notifications, and social media reach most users. In Web3, users log in with wallet addresses, remain anonymous, communities are fragmented, and social platform algorithms create substantial barriers. Official sources highlight three major pain points for Web3 projects:
Subhub offers project teams a more targeted, efficient, and cost-effective way to reach users via direct wallet messaging, AI segmentation, and incentive mechanisms.
Source: https://www.gate.com/trade/SUBHUB_USDT
As of October 21, 2025, SUBHUB is priced around $0.013. Since its launch, the token has seen a sharp decline. Caution is advised, and users should be aware of associated risks.
By following these steps, users can quickly deploy a direct-to-wallet user marketing channel.
Beginners should focus on learning the tool and testing its features; do not make investment decisions based solely on price.