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Amidst a dip in NFT sales this year compared to the highs of summer 2021, brands like Casio and celebrities such as Caitlyn Jenner are demonstrating continued faith in the potential of digital collectibles. Despite declining interest in digital collectibles, brands continue to launch NFT collections.

Pump.fun, a Solana-based meme coin platform, allows anyone to easily create meme coins, driving a massive surge in token issuance and trading. Despite the controversy, the platform has had a significant impact on Solana's growth, surpassing Ethereum to become the leader in decentralized exchange volume.