"Why Are Your Tweets Always Low in Engagement? (Even When the Content Is Good)"


1. The Average of Five People Theory
You've probably heard of this theory: your Twitter level is the average of the five people you interact with most. If your timeline is full of low-quality or strange content, your tweet engagement won't be good—Twitter isn't just a content publishing platform; it's also a social network. How can you appear on others' timelines? The answer is obvious: make friends on Twitter—interact consistently with others and encourage them to interact with you. Every positive interaction with the world increases your influence in the network.

2. Responding with Taste
Responding to others with high quality has long been proven to be the key to gaining attention on Twitter. If you're a small account, proactively giving high-quality replies to larger accounts can accelerate your growth by 100 times compared to just posting content. If you're a large account, continuously providing valuable replies essentially boosts your influence in the social graph. If you dislike chaotic comment sections, empathize with others, and don't resort to shady tactics just for traffic.

3. Rethinking Traffic
Twitter official @XCreators has stated: "Twitter's revenue sharing now depends on the exposure of Blue Badge users' timelines, meaning your income comes from Blue Badge users who actually see your content, not just impressions." Twitter is working to improve the signal-to-noise ratio of key metrics like 'view counts' (especially for Blue Badge users). The recent million-dollar article contest's most important judging criterion is view count—the most straightforward and vital traffic indicator.

4. Everyone Is a VC: Attention Is Capital
Replies are investments. You invest your limited time and attention. In the early stages of a post (when traffic is low), replying to a tweet can boost the original tweet's visibility. As the original tweet's traffic surges, you'll also gain more exposure. This process is very much like VC investing: your attention is limited each day, with a maximum of about 100 replies. Deliberately practicing the skill of 'investing in traffic' is also key to increasing your ability to 'obtain traffic.'

5. Twitter Is a Public Attention Backtesting Market
@attentionvc has created a very simple function: helping you record the return on investment (ROI) of each tweet. In real life, it's difficult to systematically review your attention decisions, but on Twitter, you can immediately see how attention is formed, how it gathers, and whether your participation is integrated into the structure. Twitter is a rare, open market for backtesting attention. @attentionvc helps you become a top-tier attention VC.
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