Mason Morfit's $25 Million Vote of Confidence: Inside the BUZZ ETF's Insider Buying Surge

Mason Morfit’s recent $25 million investment in Salesforce through Form 4 filings is just one example of a broader trend gaining momentum within the VanEck Social Sentiment ETF (BUZZ). In fact, nearly 11% of the ETF’s weighted holdings have experienced insider buying activity over the past six months, signaling strong confidence from company executives and directors who are putting their own capital on the line.

The Social Sentiment ETF has become a barometer for detecting when corporate insiders see genuine value in their companies. When multiple directors and officers buy shares—especially in large quantities like Morfit’s purchase—it often indicates conviction about future performance. This trend across BUZZ’s portfolio suggests that key decision-makers are bullish on several holdings.

Boeing’s Directors Back the Aircraft Manufacturer

Boeing Co. (BA), representing 1.14% of BUZZ’s portfolio with a $1,343,093 position, has attracted insider attention recently. Two directors and officers at the aerospace giant have made purchases according to their most recent Form 4 filings.

Mortimer J. Buckley, serving as a director, purchased 2,200 shares on August 19, 2025, at $226.10 per share, investing $497,420. Later that year on November 24, Dana S. Deasy, who holds the title of Chief Information Officer, Senior Vice President of IT and Digital Services, bought 554 shares at $178.88 per share for a $99,102 investment. These staggered purchases across different price points demonstrate sustained confidence in Boeing’s strategic direction.

Salesforce Insiders Show Strong Conviction, Led by Mason Morfit

Salesforce Inc (CRM), positioned as the #41 largest holding in BUZZ with an $868,176 stake (0.74% of the ETF), has become a focal point for insider investment activity. The cloud software leader has seen multiple form filings from its board of directors in recent months, with transactions revealing notably higher conviction levels than many other holdings.

The standout move came from Mason Morfit, a Salesforce director, who executed a massive purchase of 96,000 shares on December 5, 2025, at $260.58 per share, representing a $25,015,680 investment. This substantial commitment—over $25 million—represents one of the largest insider purchases across BUZZ’s entire portfolio and underscores Morfit’s personal conviction in the company’s direction.

Supporting Morfit’s confidence, David Blair Kirk, another Salesforce director, made two separate purchases. Kirk bought 3,400 shares on September 10, 2025, at $254.66 per share ($865,827), and later purchased an additional 1,936 shares on December 17 at $258.64 per share ($500,722). Kirk’s multi-purchase pattern mirrors a strategy of scaling into positions at various price points.

What This Insider Activity Means for BUZZ

The concentration of insider buying across multiple BUZZ holdings within a six-month window points to alignment between corporate leadership and long-term value creation. Mason Morfit’s particularly aggressive position sizing in Salesforce, combined with Boeing’s consistent insider buying from different executives, suggests that leadership teams see catalysts ahead.

For investors tracking the VanEck Social Sentiment ETF, these Form 4 filings serve as a valuable indicator. When insiders buy—especially in the magnitudes we’re seeing from directors like Mason Morfit—it often precedes periods of outperformance. The weighted holdings data showing 10.6% of positions with recent insider buying activity paints a picture of a management class that’s putting real money behind their strategic vision.