Dollar General Unveils 'Treasure Hunt' Store Format: Analyst - Dollar General (NYSE:DG)

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BofA Securities analyst Robert Ohmes maintained a Buy rating and $175 price target for Dollar General, citing the company’s new “treasure hunt” store format. This format, along with initiatives like DG Media Network and digital expansion, is expected to boost gross margin and revenue, helping Dollar General achieve its long-term operating margin target. The company plans extensive remodels in 2026 to further support growth.

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