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Chow Tai Fook's first store in Australia opens in Sydney
On March 26, Chow Tai Fook Group announced the opening of its first store in Australia, located at Westfield Sydney in Sydney. This marks the group’s first entry into the Australian market and is an important step in its brand transformation process.
According to information, the group currently has over 5,000 stores worldwide, with an international presence covering Canada, Singapore, Thailand, Malaysia, South Korea, Japan, and other countries and regions. The Australian expansion aims to enhance the global brand image, continue the brand’s craftsmanship heritage, and expand luxury experiences.
Zheng Zhiwen, Vice Chairman of Chow Tai Fook Jewelry Group, stated that the opening of the first store in Australia is a significant milestone in the brand’s transformation, bringing the brand’s historical heritage and exquisite craftsmanship to the international stage. Sydney’s cultural atmosphere is suitable for the brand’s regional layout, and the group looks forward to establishing a deep connection with the Australian community through high-quality jewelry.
It is reported that the new store is adjacent to several international fashion brands. The store design features the signature “Chow Tai Fook Red,” blending contemporary design with Eastern aesthetics, using black walnut wood and champagne gold details to create a high-end atmosphere. It also includes a dedicated VIP area to provide personalized appreciation services and a premium retail experience.
(Chow Tai Fook Group)