Foreigners are struggling to learn Chinese memes, why is Solana now launching its Chinese name "索拉拉"?

Have you noticed that there has been a recent wave of Chinese enthusiasm in the encryption community?

A Cultural Shift Behind a Name

On October 20, the official Solana account confirmed its Chinese name - 索拉拉. At first glance, it seems quite cute, but upon closer inspection, this matter is not simple.

This name comes from X user @muper (also known as @easytopredict), and it emerged from a naming activity organized by Mable, the founder of Trends.fun. His explanation at the time was: “Solara” represents the Builder spirit of those who constantly make things happen and are full of energy on this public chain.

The transliteration is on point, and the reduplicated structure brings a sense of lightness. The two characters “拉拉” sound like someone is shouting: Brothers, charge! It perfectly matches the fast-paced nature of this high-performance chain.

But to be honest, the significance of the official claim of this Chinese name goes far beyond just localization.

Global Degens are diligently learning Chinese

In the past few years, the discourse power in the encryption market has been largely held by the English community. But recently, the situation has changed - Chinese memes have made a strong breakthrough, with coins like Pepe and WIF setting new highs under the promotion of the Chinese community, showcasing a terrifying mobilization ability.

This makes global players realize a harsh truth: Not knowing Chinese might really cause you to miss the next opportunity to create wealth.

Thus a magical scene emerged: a large number of foreign Degens began to frantically bite into Chinese, trying to understand those Chinese memes filled with puns, double meanings, and cultural codes.

From “City not City” to “She young young”, and then to the recent viral hits “Binance Life” and “Customer Service Xiao He”, these slogans that are incredibly cheesy have all become their learning materials. It's hard to imagine a foreigner studying a screenshot of “Customer Service Xiao He” for half a day just to figure out what makes this joke so funny.

Behind this phenomenon is actually a subtle shift in the power structure of Web3 — from a one-way output from the West to a new stage of multicultural integration. The influence of Chinese users is rapidly expanding, and this expansion is not built on capital accumulation, but rather achieved through cultural infiltration and community cohesion.

Why is promoting Chinese names so important now?

Timing is crucial.

The current encryption market is increasingly focusing on regional operations. The Chinese market not only has the most active retail investor group in the world and the densest developer community, but the DeFi and NFT ecosystems are also maturing. More importantly, Chinese memes have become a new meme language in global encryption culture. Mastering the Chinese context is, to some extent, mastering the key to cross-boundary communication.

From 'Solana' to '索拉拉', this is not just a change to a more memorable name. This is an active embrace, a cultural gesture, and a deep integration into the Chinese Web3 ecosystem.

In today's increasingly decentralized global encryption narrative, those who can truly understand and respect the language, culture, and emotions of local communities are more likely to reap the benefits of the next round of growth.

And now it seems that a certain high-performance public chain has already taken the front row in this cultural resonance.