Injective's CEO Eric Chen recently graced the cover of INC magazine. This coverage really says a lot—the fact that mainstream business media are starting to pay attention to leaders in cryptocurrency projects indicates that this industry is gaining increasing recognition from traditional institutions.

Injective, as a public chain focused on derivatives trading, has garnered considerable attention during this market cycle. Media exposure like this is definitely a plus for the development of the project ecosystem. Whether from the perspective of brand recognition or attracting institutional investors, coverage in mainstream media can play a supportive role.

It seems that the buzz around Web3 projects is really heating up, with more and more CEOs and founders beginning to appear in business media.