The four-year World Cup cycle is coming again—2026 World Cup in the US, Canada, and Mexico. Investors who understand the market have already been quietly positioning themselves in related concepts.

Looking back at the historical records makes it clear. During the 2018 Russia World Cup, there weren’t many sports concept tokens, but the coins associated with it saw outrageous gains, with tokens like WICC soaring 6 times. By the 2022 Qatar World Cup, some exchanges launched a bunch of club fan tokens, and although the hype started half a year earlier, the overall increase still reached 2-3 times the average.

Now, looking at the 2026 cycle. Most fan tokens have pretty average trading volumes, with K-line charts mostly showing sideways consolidation. What does this indicate? It shows that it’s not yet time for takeoff.

From the tokens available on exchanges, CHE is considered the true leader in the sports concept sector—many club fan tokens are based on its ecosystem. Among the well-known fan token groups (Santos, Lazio, Porto), a close look at the charts and capital flows shows that Santos performs significantly stronger, whether in trading volume or trading logic, revealing a higher level of professionalism.

Want to catch the bottom of the sports concept? Now is the window to get on board. There’s still time before the World Cup, but once this cyclical opportunity is missed, the next one won’t come for another four years.