Do you remember back in 2013, when I registered my first domain name? At that time, I was mainly engaged in cross-border e-commerce and was also thinking about creating a shopping guide platform. To get the necessary filings and registration, I went to a company in Changping, Beijing. The procedures were incredibly complicated, and the approval process was painfully slow.

Back then, the internet was already beginning to transform, and with the advent of the mobile internet era, these processes should have been fully digitalized. But reality was so frustrating. Online processing was indeed much more convenient, but in comparison, the entire process still felt very cumbersome.

Now, in the Web3 era, we are witnessing the second evolution of domain names. Decentralized domains are no longer based on the traditional model but truly return rights to users. Registration, management, and trading—all are completed on the blockchain, with no middlemen, no tedious approvals, and efficiency doubled. This change is not just a technological upgrade but a reshaping of the entire ecosystem's operational logic.