Major media outlets are quietly cashing in on prediction markets. CNN's partnership with Kalshi shows how lucrative these deals have become—but here's the kicker: it creates a nasty conflict of interest. When news anchors cover stories that directly impact betting outcomes, suddenly objectivity starts looking optional. The real problem? Betting market movements can now influence editorial decisions, while media coverage simultaneously pumps those same markets. It's a feedback loop where facts get sacrificed on the altar of profit. The boundaries between journalism and financial speculation have basically evaporated.