I sell clothes, but the market competition is fierce. I want to maximize profits without letting customers realize it.

So I decided to label the clothes that should be priced at 60 on the market as 150 yuan.
Then I release good news: offering a 20% discount to new and old customers, and hire a few high-quality influencer accounts to write exquisite reviews and promote the platform.
As a result, those who buy at 150 yuan are frustrated, while users who buy at 120 yuan think they’ve gotten a great deal.
But the good times don’t last long. Styles change rapidly, and competition from peers intensifies. To maximize the value of this clothing, I continue to release good news, offering an additional 50% discount on top of the 20% discount.
Customers who were hesitant and watching finally can’t resist and rush to buy, feeling relieved that they held back and saved more than half!
Since my cost is only 30 yuan, selling at the normal market price still yields a 30 yuan profit. Plus, with the previous good sales price, the profit was quite substantial. I start planning to use part of the profits to develop new styles, while the old styles follow natural market selection.
My store grew big in this cycle, but after being scammed too many times, the customers started to remember. They began searching for clues I left behind. They finally woke up and realized, “Isn’t this just a pure scam?” and resolutely boycott this shop!
And I had a premonition. I changed my appearance and started anew at another shop...