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"Heartbeat Love Journey" RWA project $LOVE launches with a bang: 10-minute surge of over 526 times, fans participate in new IP co-creation gameplay
【Crypto World】The content-based RWA project LOVEVoyage ($LOVE), under the real-life love travel IP “Heartbeat Love Journey,” completed its initial launch on RWAX tonight. Just looking at the performance, you can see how hot it is: within only 10 minutes of going live, the price surged to 52614.667%. It has now directly become the number one in 24-hour trading volume on RWAX, and later moved to a certain DEX for continued trading.
The launch method this time is quite interesting. LOVEVoyage maps the revenue rights of the real-life travel romance content from the subsequent seasons of “Heartbeat Love Journey” onto the blockchain via RWA, allowing fans and on-chain users to participate within the same asset structure. Besides revenue sharing, the project also designed interactive scenarios such as casting votes, storyline branches, offline events, etc., enabling everyone to both consume content and participate in IP governance.
The project team revealed that they will continue to expand the application scenarios for $LOVE—new features like voting rights, fan support, content unlocking, and offline benefits are in planning. Specific mechanism iterations and data updates will be shared in real-time through official channels and on-chain records. This mode of combining traditional IP with on-chain assets is an interesting experiment in the RWA track.