Being shameless is the most important sign of living with integrity. When others say you are shameless, it means they really can't find any other way to criticize you. Shame is also a result of social conditioning. A group of primitive people don't usually get food easily; they rely entirely on luck. One day, everyone works together to hunt a moose. According to tribal rules, they can't eat the moose immediately; it must be distributed by the tribal leader. But it was already late, so they placed the moose in the tribe's food storage area. Someone in the tribe, drooling over the moose, sneaked out a leg at night, but was accidentally caught by the guard. This incident spread through the tribe, and people spat at the person who stole the moose meat. Because the primitive tribe values manpower, the leader didn't impose any serious punishment—just made him stand in the village entrance for a day as a public warning. When people saw him, they would greet him by cursing his ancestors because he harmed the collective interest. "You shameless person, secretly stealing the moose," they would accuse him, and others in the tribe would label him as a moose thief. Fearing they might be accused themselves, others in the tribe also saw stealing the moose as a disgraceful act.