In 2012, Zhang Yiming believed that the internet had entered a new stage. In the early days, content was scarce, and users needed navigation; as content exploded, users needed search; then came the social stage, where people started sharing content with friends. By 2012, internet content had become overloaded, and users truly needed algorithms to decide what to watch. This judgment gave him the confidence to challenge Sohu, Baidu, and Tencent.